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You announce the competition to your audience, and people sign up through the pages we built. Each contestant arrives with a following of their own, so the audience grows with every entry, before anyone has cast a vote.
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Slate builds, funds, and powers fan competitions with your brand. You get a new revenue stream, an audience that's yours to keep, and the data behind it.
Book a demoThe Season loop
You bring your brand and audience. Slate runs every layer beneath it, start to finish.
We build and host the signup pages, run the onboarding, and set up each contestant profile. Your team never touches a form.
A Season is one full run of a competition, from the first entry to the final winner. Most of it happens without adding extra work to your team. Here's how a typical Season plays out.

You announce the competition to your audience, and people sign up through the pages we built. Each contestant arrives with a following of their own, so the audience grows with every entry, before anyone has cast a vote.

Winning means climbing the leaderboard, so contestants spend weeks promoting the competition to their own fans. You end up with hundreds of people running real campaigns with your brand on them, the kind of reach a media budget usually has to buy.

Supporters don't only vote. They pay to vote for the contestants they believe in, and those payments become a new revenue stream for your business. Every voter also becomes a contact you keep once the Season ends.

A winner gets crowned on your brand's stage and it's the kind of moment people actually remember. What you're left with is new revenue, a bigger audience, and a competition franchise you can run again whenever you want.
Our model works no matter what the prize is. Wherever people compete for a title and an audience pays attention, Slate fits.
FashionModel searches, cover competitions, and brand-face castings where the prize is exposure. A win can launch a career, so contestants compete hard for it and their followers fund the climb.

The math is built to work in your favor. No build cost, no retainer, and we only make money when the program does, which is why we're the new industry standard. We have to be. Run these numbers against the size of your own audience, and you'll know what a Season is worth before you ever run one.
Curious what this looks like on your brand? Talk to us
Fan-funded voting done badly is a scandal waiting to happen, and this industry has earned its skeptics. We’ve run national programs for brands that face heavy scrutiny and the reason they trust us is the part nobody sees. The integrity stack is the product. The contest is just what it looks like.
Brands spend millions renting audiences from Meta and TikTok. The campaign ends, the audience disappears, and they own nothing.
Yet the most powerful audience engine ever built is the competition. And brands treat it like a gimmick: a voting widget bolted on, a volunteer running it.
Slate rebuilds the competition as infrastructure. Seasons that fund themselves, market themselves, and leave the brand owning the audience, the data, and the revenue they create.
Thirty minutes. We’ll bring numbers modeled for a brand your size and walk you through what a Season for your brand would look like, from the first entry to the winner selection.

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